Farrell driven for results in new Bridgestone hot-seat

Farrell driven for results in new Bridgestone hot-seat

Bridgestone’s new north Europe consumer sales and marketing director believes 2015 can be particularly prosperous for Bridgestone, after expressing his excitement about the brand’s potential.

First impressions are certainly lasting for Farrell Dolan, who has been impressed by the sales team’s knowledge and professionalism, not to mention the Firestone mid-range proposition, which he believes is the envy of many competitors.

The 44 year-old, who worked with Goodyear Dunlop for over eight years including a role as retail director for three, is in buoyant mood and believes that both Bridgestone and Firestone can look forward to 2015 with optimism.

Farrell, who holds an MBA from Warwick Business School, boasts vast experience in the automotive industry including nine years with Peugeot Citroen and three years with Scania.

He is an admirer of Bridgestone’s close customer relationships and believes the base he begins from is a strong one, in role that spans markets in the UK, Ireland, Sweden, Norway, Finland and Denmark.

“I’ve been impressed since my very first visit to Bridgestone, which already feels like a long time ago,” said Farrell.

“I felt like there was a strong synergy between the business and where my strengths lie and I’m looking forward to leading change and bringing about some lasting results.

“I’m certainly very enthusiastic about 2015. The people here within the business boast a wealth of experience and are highly respected in the industry. By working closely, we need to ensure that our customer approach is industry leading and I believe it can be.

“For the Bridgestone brand, we boast an impressive portfolio of products and we need to communicate the virtues of our premium offering as effectively as we possibly can. It is a challenge I am looking forward to.

“When looking at the Firestone brand, I really am excited about the possibilities for the future. We really do boast an asset here which has already made its mark with our competitors in recent months.”

The father of three from Birmingham enjoys running and has completed countless half-marathons and three full marathons over the years.

And he doesn’t think Bridgestone will be running to stand still any time soon.

“We sit amongst a group of premium brands and we do have to work hard to maintain our place as a leading player. But from my first impressions and an insight into our future plans, I really feel we can push on with a strong degree of excitement.”

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