Firestone tyres put Spilsby couple on an American adventure!

Firestone tyres put Spilsby couple on an American adventure! A short journey to buy some new tyres has ended in a long-distance trip of a lifetime for a Spilsby couple, who have beaten hundreds of motorists to a £10,000 Indianapolis 500 motorsport holiday with Firestone.

Peter and Mary Mackinder popped into their nearby Bush Tyres garage on Vale Road for a new set of Firestone tyres, where service manager Kevin Sands urged them to enter a competition to win a week’s holiday in America, including a trip to the famous IndyCar 500 race.

Weeks after conquering mobile phone technology to enter, Mary, aged 58, was called to say that she and her husband Peter had been chosen at random as the overall winners of the nationwide competition.
The Toynton couple are now gearing up for the trip in 2015, which is especially exiciting for 66 year-old Peter, who is a motorsport fanatic and has three classic cars of his own.

He said: “It really was a dream come true when Mary told me we’d won. I was in shock! I have never been on a plane before, so the whole experience will be something to treasure.”

Mary added: “I almost didn’t enter because I couldn’t get my mobile phone to work, which I needed when entering. I was about to give up but Peter told me to try one more time and that was it. We never thought we’d end up winning the whole competition, which hundreds of people have entered across the UK.

“Peter’s face just lit up when I told him. His eyes were wide and his smile was beaming. He absolutely adores motorcars and motorsport, so a trip to the IndyCar 500 is better than anything we could have wished for.”

The Firestone sales campaign ran in a host of garages up and down the country to coincide with the brand’s efforts to reinvigorate itself and become a major force in the UK tyre market once more.
The historic brand has been undergoing a marketing ‘brush-up’ in recent months, with activity centering around its rich motorsport heritage and its IndyCar 500 association.

Bush Tyres Spilsby centre manager Ben Cahill said: “It is a great feeling to know that the winning motorists of this Firestone competition are an extremely nice couple and regular customers of ours.

“We have known Mr and Mrs Mackinder for a long time now and to hear their voices when we told them the news was priceless.
“We always strive on giving each motorist a memorable experience when they visit us and this is probably the most emphatic way of delivering our promise!”

Bridgestone’s sales manager Sam Allatt said: “Our Firestone sales campaign has played a huge role in putting the brand back in people’s minds, not to mention fast fit centres across the UK.

“It has been the backbone of a concerted marketing campaign and to see such happy winners has made our efforts worthwhile. We couldn’t be happier for Peter and Mary, who can look forward to a holiday to remember in 2015.”

For more information about Bush Tyres in Spilsby, contact 0845 561 0169 or visit www.bushtyres.co.uk


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